Why You Should Use Facebook Advertising
To be successful in today’s market, social media advertising is essential. Facebook is one of the most popular social media platforms for a variety of age groups, so it only makes sense to focus on advertising in a place where you know your clients are going to be. At Kattilew, we are experts at creating and managing social media strategies, so we put together a list of reasons why you should let us incorporate Facebook advertising into your business strategy.
1. It’s where your target audience spends a lot of time
Your customers (current and potential) spend a lot of time on Facebook. According to Disruptive Advertising, there are more than 2 billion users with Facebook accounts, and the average US adult spends at least 38 minutes a day on Facebook (source: Review 42). That’s 38 minutes you have every single day to potentially reach your customers and capture new ones. Our team knows that making the most of those 38 minutes is crucial, so we make sure we develop and target ads that make every second count.
2. It’s affordable
The great thing about Facebook advertising is that you get a lot for your money. We’ll work with you to develop a budget, and Facebook will provide an estimate of how many people that amount will reach. The more you spend, the more people you reach. And once you’ve hit your budget amount, Facebook will discontinue your ad.
3. It lets us target specific users
Facebook users provide a lot of their information on the platform, and this information can be beneficial to your business because it allows us to target your ideal clients. Our team will utilize Facebook’s data to set your target criteria by things like age, gender, demographic, marital status, industry, interest, and location, etc. Facebook also allows us to filter by behavior (recent purchases or life events) and connections (friends of people who already like your business page).
4. It provides quick results
As soon as we publish your ad, it immediately starts reaching people. Facebook advertising is a quick way to reach your target audience and begin driving traffic to your website.
5. It happens in real time and provides measurable results
Another great thing about Facebook advertising is that we can measure your results. We can keep track of the impressions, clicks, and even the amount of conversions. Facebook also provides insights that allow us to see how users are reacting to your ad. And since all of this happens in real time, if you don’t like the way your ad is performing, we can adjust it immediately to change the course/outcome of your campaign. Facebook advertising is a great way to test your ideas, see what is and isn’t working, and change them if necessary.
6. It lets us retarget and re-market
Facebook advertising allows us to retarget and re-market to potential clients. Retargeting is when a user visits your site, a "cookie" is placed on their browser activity, allowing your business to target them on Facebook. The first time a user visits your website, they typically aren’t converted into a client. Facebook retargeting lets us put ads on previous visitors' newsfeeds to remind them of you and your business, giving you a second chance to convert them.
We can also re-market to visitors. Re-marketing is done by directing ads at visitors who took some type of action on your website (provided their email, etc.) and using that information to reach them on Facebook. And since both of the above groups already have some awareness of you and your business, they’re more likely to click on your ad, increasing your chances of conversion.
7. It increases brand awareness
You want your business exposed to as many people as possible, and Facebook advertising is a great way to do that. The more people who see your ad while scrolling, the more brand awareness you build. This can benefit you in many ways, whether it's from a client who needs a service and remembers your ad, or if a user shares it/refers you to someone else that they think could benefit from your products. The more times a user sees your ad, the more familiar they will become with you and your products, increasing your chances of conversion.
8. It increases your website traffic
Creating an ad campaign on Facebook is a great way to drive more people to your website. Your ad will show in the form of a click campaign, which means that your ad will always be clickable and lead back to your website. We can also customize your ad into a call to action format (ex. shop now, learn more, sign up, etc.) to encourage potential clients to visit your site for more information.
9. It increases your chances for repeat business
Once someone has invested in your services, we can directly advertise to them on Facebook; this is a great way to encourage them to shop with you again or refer you to someone else. Their previous experience with you will make them more likely to become a repeat customer.
10. It builds engagement
You want to build relationships with your customers, and Facebook engagement is an effective way to make that happen. Engagement is when users like, comment, and interact with your ad. A higher amount of engagement signals a stronger connection, and the more connected they are, the more likely they are to invest in your products and potentially become repeat customers.
11. It allows us to target your local community
Shopping locally has become a major trend in recent years, and the great thing about Facebook advertising is that we can target your local market. Being able to directly influence the people who are close to your business can help boost your local presence and reputation, establishing your business as a credible and trustworthy leader.
In conclusion…
Facebook advertising is a great tool to help you grow your business and develop relationships with your clients. And since your clients are already on the platform, meeting them where they are will be convenient for them when it comes to making a decision, which can ultimately benefit you.